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20th July 2008 |
Authorities on design publish articles on logo design trends every year but a closer look shows a common vein of 7 logo design styles that have been with us for at least 5 years. These 'trends' appear to be withstanding the test of time, the question is: should we use them or should we avoid them?
If you compare Graphic Design USA's logo trends from 2003 with trends from 2008 (see LogoLounge's 2008 Design Trends and LogoOrange.com's Trends from 2008) you'll find that some of the popular styles have persisted over the last half a decade.
Occassionally the trends change names but often they simply pop up again.
So, are they still trends or just commonplace techniques?
These 7 logo design styles have been popular since 2003:
1. Transparency
2003: Ranked #9 by Graphic Design USA
2006: 'Overlays' #6 by LogoBlog.org
2007: Ranked #9 by LogoOrange.com
2008: Ranked #4 by LogoOrange.com
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2. People or Animal Silhouettes
2003: 'Animorphic' #5 by Graphic Design USA
2007: 'People' #8 by LogoOrange.com
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3. Punctuation
2003: Ranked #11 by Graphic Design USA
2007: Ranked #11 by LogoOrange.com |
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4. Virtual Globe
2003: 'Canted' #11 by Graphic Design USA
2008: 'Global Expansion' #4 by LogoLounge.com |
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5. Loops
2003: 'Slinky' #11 by Graphic Design USA
2008: 'Loops' #4 by LogoLounge.com |
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6. Blobs
2003: 'Droplets' #1 by Graphic Design USA
2008: 'Amoeba' #11 by LogoLounge.com |
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7. Fine Lines
2003: 'Wire' #15 by Graphic Design USA
2008: 'Fine Lines' #2 by LogoLounge.com |
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What do you think of these trends? Is it possible to use them and be original?
Sources on logo design trends over time:
